Founded by Jun Takahashi, UNDERCOVER epitomizes the essence of "Japanese cool". UNDERCOVER produces finely crafted clothing pieces, drawing influence from punk and street fashion. In 1993, Takahashi and BAPE founder, Nigo,opened Nowhere, a store in the Tokyo district of Harajuku. Both Nowhere and UNDERCOVER took off at this time; Takahashi's work soon was at the epicentre of the fashion scene during the Ura-Harajuku Movement in the 90's. By Takahashi's own definition UNDERCOVER is "strange, but beautiful". Takahashi and UNDERCOVER have won numerous awards and have been highly praised and coveted worldwide.

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