Spelling "80s" with a Y in reference to Generation Y, a pair of childhood friends launched Stockholm-based sneaker line Eytys in 2013 out of a desire to contribute to the climate of multi-platform creativity embodied by the post-internet generation. Their vision of the perfect sneaker is the brand's signature Mother low top, a minimal, unisex style that combines ease with confident proportions. Incorporating comfortable cork footbeds and considered manufacturing techniques, Eytys' shoes are a proposition for a new age of DIY-inspired simplicity and quality.

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