NIKE Reaches Into Its Design Archives To Resurrect A Classic.
The NIKE Night Track.
It is often that NIKE is asked to bring back silhouettes that were only available to a few and a time capsule is the only way to go back through the decades to cop a pair.
The NIKE Night Track, with the classic LDV running upper is fashioned in silver metallic. One with candy apple red swoosh and design accents, the NIKE Night Track is finished off with a smooth glitter sole ideal for gliding across any dance floor. The glitter detailing is inspired by the 1950’s trend of customizing old cars and the era that kicked off a music revolution in American culture spawning the invention of 70s disco.
NIKE celebrates the soul of the 70s and the vibrant fashion and nightlife obsessed generation that taught the world how to boogie woogie woogie without a care in the world. At a time when style is center stage, NIKE looks to the modern day equivalent; those who embody both the energy of a robust nightlife and the spirit of fashion that is synonymous with the 70s.
Sport can come in many forms. Whether you are a runner or you train hard in the gym, there was an period in American culture when dancing the night away beneath disco balls and the blaring tune of a disco beat went well into the wee hours of the night. New York City was critical to this revolution that swept the world offering infamous venues where the beautiful people looked to
the dance floor as a competitive stage. It is here when the NIKE Night Track moon walked across the wooden flooring of a bustling nightlife.
Released as an exact replica of the original NIKE Night Track of the 70’s, modern innovation brings a new modern level of comfort to the wearer. Whatever field of sport you choose, NIKE taps into unique product to inspire action. The NIKE Night Track is the ideal footwear for anyone opting to dance the night away in style.
RELEASE: 3rd of March 2012 / 12 noon / Nigh, Jülicher Str. 14, 50674 Cologne